what we collect

two things. first, what you type: the booking form collects the details you enter to request a call, including your name, email address, company, and what you tell us about the project. second, how the site is used: we run analytics and session-recording tools that record technical information about your visit, described in full below.

how we use it

form submissions are used to respond to project inquiries and to schedule calls. that is the only use. usage data is used to understand which pages and advertisements lead to booked calls, and to find the places where the site is confusing or broken. what you submit is never sold or rented.

analytics

this site uses google analytics 4 to measure traffic. it records the pages you view, the links and buttons you click, how far you scroll, how far you get through the booking form, and technical details such as your approximate location derived from your ip address, your device, browser, screen size, and the site or advertisement that referred you. it assigns your browser a randomly generated identifier so that repeat visits can be counted as one person rather than several. we do not use it to identify you by name, and we do not upload form submissions into it.

google processes this data as our data processor under its own privacy terms. event-level analytics data is retained for two months, google's default setting; aggregated reports built from it are kept longer.

session recording

we want to be plain about this one. this site uses microsoft clarity, which records your session and replays it back to us. that means mouse movement, scrolling, clicks, taps, and the pages you move between are captured and reconstructed as a video-like playback, and combined with other visitors' sessions into heatmaps.

we use it for one reason: to see where people get stuck in the booking form. clarity is configured to mask text entered into form fields, so we do not see what you type in them, and it does not record passwords or payment details. it also collects the same kind of technical and behavioural data described above, and microsoft may associate it with other data it holds about you. recordings are retained for thirty days. microsoft's handling of this data is governed by its privacy statement.

advertising

this site uses the meta pixel, a tool from meta platforms (the company behind facebook and instagram), to measure and improve our advertising. when you visit the site or book a call, the pixel sends meta a record of that action along with technical data such as your ip address, browser, and a cookie meta uses to recognize your device. we use this only to learn which ads lead to booked calls and to reach similar people. meta processes the data it receives under its own privacy policy.

you can limit this. most browsers let you block or delete cookies and on-page scripts, and you can control how meta uses your activity from the ad-preferences settings in your facebook account.

cookies and similar storage

the tools above store small amounts of data in your browser, using cookies and the browser's own local and session storage. google analytics uses them to recognise a returning browser and to group activity into a single visit. clarity uses them to tie the parts of one session together. the meta pixel uses them to recognise your device. this site also stores your name and email in session storage for the length of one visit, purely so the booking page can prefill what you already typed on the homepage; that never leaves your browser on its own.

we set no cookies for advertising of our own, and none of this is required for the site to work.

storage and retention

form submissions are stored on a private server. they are held only as long as is reasonably necessary to respond to the inquiry, and are deleted upon request. analytics and recording data is held by google and microsoft for the periods described above.

your choices

you can turn analytics and session recording off for this site. click here to opt out — the setting is stored in your browser and takes effect immediately, on this and every page. no further data is sent to google or microsoft from that point. to turn it back on, click here.

you have other options too. most browsers let you block or delete cookies and on-page scripts. google offers a browser opt-out add-on covering every site using google analytics. blocking third-party scripts, or using a browser that does so by default, stops clarity from recording. and you can control how meta uses your activity from the ad-preferences settings in your facebook account.

your rights

anyone who has submitted the booking form may request that their data be corrected or deleted by emailing [email protected]. requests are fulfilled within a reasonable timeframe. if you are in the uk or european economic area, you also have the right to access the data we hold about you, to object to how we use it, and to complain to your local data protection authority.

changes to this policy

this policy may be revised. the date at the bottom of this page reflects the most recent revision.

contact

questions about this policy can be sent to [email protected].

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last updated: september 2026